Links exchange

Sometimes anchor text can better describe a webpage that the actual webpage itself. Search engines and particularly Google understand this. Goggles algorithm is based on who links to whom and with what anchor text.

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership , of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. To get quality from your back links you should follow these basic rules and you will see better rankings for your website for your chosen keyphrases. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.